THE
brief
This project focused on designing a high-performance Velcro Powerstrap tailored to a specific Atomic ski boot. The core challenge was to perfectly balance comfort, performance, and functional durability with high visual appeal, ensuring the final product seamlessly reflected Atomic’s premium brand identity and strict attention to detail.
MY ROLE
I designed and executed this project as the final round challenge for Atomic’s Design internship recruitment process.
THE
moodboard
The sharp, angular lines reflect the speed and precision of skiing while reflecting the natural geometry of the mountain environment.
These forms also align with Atomic’s clean and confident design language. The textured surfaces introduce a graphic layer that strengthens the connection to the brand identity and enhances the overall technical aesthetic.
